a line dress with v neck Pleated Midi Cocktail Find long formal dresses for prom Ethereal A-Line Tulle Wedding Dress

The brands emphasis on material, fit and comfort rather than short-lived trends is a consensus shared among the similarly minded Swedish crop of designers that emerged around the same time as Alemdar

Available in Off White, Pink, Black, and Yellow

The sweet spot for semi-formal lies in hemlines that hit around the knee, tea-length, or midi

Beaded bodices, flowing silhouettes, and statement trains designed to be remembered

It's a look that's comfy without compromising style

The designer chosen by the 54-year-old first lady for the inauguration is the subject of fascination and, again, an opportunity to transmit a message