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Neuroscientist Bevil Conway suggested it could be related to the ways in which the human brain perceives hues of the sky, telling Wired, "Our visual system is supposed to throw away information about the illuminant and extract information about the actual reflectance

Forget just ordering the number of meters we would actually need to create a dress we knew we would be using it a LOT

The smocked satin at the bust edge creates a ruffled finish that softens the strapless construction without undermining its structure

Match made in heaven

So imagine a yellow-y light on a white object - the brain understands that the yellow light is influencing the colour of the surface its landing on and will try and ignore it

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