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So, while its been a big week for Kaia Gerber, its also been a real coup for MGC.

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

Model Info:Dre is 5'10 wearing a 2X

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Four other D.C.-area White House|Black Market boutiques will also add an assortment of inaugural-appropriate dresses and accessories to their normal mix.